April 26, 2016
With all the current emphasis on digital marketing, it can be easy to overlook other outreach avenues. And that can be a big mistake. Yes, it’s important to have a strong, cohesive online presence. (See my previous post An Online Presence is No Longer Enough for important elements of online marketing.) But – is this where the majority of your customers will find you?
Consider the following marketing vehicles:
- Consumer press (online and print)
- Trade press (online and print)
- Press releases
- Advertising in trade publications or local or national newspapers
- TV and radio advertising
- Company magazines or newsletters
- Company brochures
- Joining business or industry or local organizations
- Networking events
- Fundraising events – yours or other companies
- Product demonstrations
- Word of mouth
- Company shirts or hats or mugs
These are just the first ones that come to mind; you can probably think of more. Depending upon the size of your company, perform some analytics or do a simple survey to determine the best way to reach your customers. You also need to look at your demographics. Generally speaking, older customers are not online as much as younger customers. You might be surprised with what you find, and you might need to adjust your marketing strategy.
1st Image courtesy of everydayplus at FreeDigitalPhotos.net — 2nd Image courtesy of pat138241 at FreeDigitalPhotos.net.
June 27, 2013
As a communications professional or manager, you are likely tasked with editing the work of others. How well this editing is received depends upon you and your attitude.
A few years ago, a young woman on my staff asked me why her colleagues seemed to be so offended when she edited their work. After observing her in action, I realized that, while her editing was right on, her attitude was not. She treated people in a condescending manner and incredulously asked one person how it was possible that he did not know a basic grammar rule.
Rule number one for communications professionals is RESPECT. Respect your colleagues, subordinates and managers, regardless of their writing skills. It will go a long way towards developing and maintaining good work relationships. (This is a good rule for all workplace interactions regardless of your position or responsibilities.)
My standards vary depending on your occupation. I hold my staff to a very high standard, with respect to grammar, spelling and typos. We are the ones who should do it right. For people in other departments, I cut them a little slack. That doesn’t mean I don’t correct them, but that I do it with lower expectations. Although I do expect a certain professional standard across all departments, if someone in a “non-writing” position, such as a numbers person or salesperson, makes a grammatical error, my approach is quite different. My corrections will be prefaced by something like, “I’m sure you don’t know this because you’re a numbers person, but…” or “There’s no reason you should know this, but the rule is…” I usually end the conversation by saying, “Feel free to ask me about this anytime, especially if you think something doesn’t sound right. It’s my job to know this and I’m always happy to help.”