I wrote this post a couple years ago, and it’s one of my favorites. It’s also still quite relevant, maybe even more so.
Look here…and here…and here… and……..
I’ve built three web sites for companies myself, and I’ve written and directed the design of two web sites for other companies. So what is the deal with junked up splash pages everywhere else?
A web site is your 24-hour brochure. It is available for anyone to peruse at any time. It illustrates your company personality. You should be putting on your very best face.
My basic design principles have worked well through the years:
1) The most important element should “pop” out at the viewer. That can be either words or graphics.
2) Too many elements confuse the viewer. The eye won’t be able to settle on just one or two items.
3) Direct the viewer. The one (or two or three) main elements should lead the viewer to their next step.
When you design any type of collateral you need to keep your…
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