This is another post I wrote a few years ago. I’ve been talking about this subject quite a bit recently, so I dug this up to re-post.
Social networking. Social media. Online communities. The news is filled with these terms, and conversations with friends and colleagues are sprinkled liberally with references to online activities. Experts abound, with advice on how to navigate this new world, which has become oh-so important.
But what’s it really all about? As a public affairs professional I have heard and read numerous times that this is the new way – we need to obliterate all our old ways of doing things and embrace the new way.
To me, public affairs or public relations or communications is all about relationships, and it always has been. I’ve been a writer for 24 years, and a public affairs manager for 15 of those 24 years. If you want your company in the news or if you want to catch the attention of your customers, you need to build relationships. First I built relationships by phone…
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Posted by Theresa Henige 
The Message Pub 