As a professional communicator, I utilize differing dissemination vehicles, depending upon the company and the message. Vehicles include traditional means, like newsletters, press releases and ads, along with electronic methods. A good marketing communications plan analyzes all the possible dissemination methods and capitalizes on the ones that will best reach target audiences. Below is a short list of ways to communicate your message. What would you add to the list?
press release
advertisement
media relationships – press coverage
community relationships
industry group memberships
web site
e-zine
blog
word of mouth
public speaking
networking/one-on-one meetings
events