June 2, 2020
When I tell people I’m writing science fiction and fantasy, I’m often asked if I use a pen name or my initials instead of my first name. The premise is that a male author is more acceptable in those genres. The Bronte sisters are probably the most famous women who adopted male pseudonyms in the 1800s. More recently, JK Rowling allegedly used initials so as not to turn off her target audience of young males.
Is this necessary? When I poked around the internet, about half thought men had an advantage in the publishing industry, sci-fi in particular; the other half thought it didn’t matter.
What do you think? Is a male author more acceptable in certain genres or in publishing overall? Would you read sci-fi written by a woman? How about genres aimed at women? Would you read a romance written by a man? Would young girls have loved the Nancy Drew books as much if the name on the spine was male? What about the Hardy Boys books? Would they have sold if they had a female author?
What’s your opinion or experience with this issue?
April 26, 2016
With all the current emphasis on digital marketing, it can be easy to overlook other outreach avenues. And that can be a big mistake. Yes, it’s important to have a strong, cohesive online presence. (See my previous post An Online Presence is No Longer Enough for important elements of online marketing.) But – is this where the majority of your customers will find you?
Consider the following marketing vehicles:
- Consumer press (online and print)
- Trade press (online and print)
- Press releases
- Advertising in trade publications or local or national newspapers
- TV and radio advertising
- Company magazines or newsletters
- Company brochures
- Joining business or industry or local organizations
- Networking events
- Fundraising events – yours or other companies
- Product demonstrations
- Word of mouth
- Company shirts or hats or mugs
These are just the first ones that come to mind; you can probably think of more. Depending upon the size of your company, perform some analytics or do a simple survey to determine the best way to reach your customers. You also need to look at your demographics. Generally speaking, older customers are not online as much as younger customers. You might be surprised with what you find, and you might need to adjust your marketing strategy.
1st Image courtesy of everydayplus at FreeDigitalPhotos.net — 2nd Image courtesy of pat138241 at FreeDigitalPhotos.net.