Edit with Respect

June 27, 2013

As a communications professional or manager, you are likely tasked with editing the work of others.  How well this editing is received depends upon you and your attitude.

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A few years ago, a young woman on my staff asked me why her colleagues seemed to be so offended when she edited their work.  After observing her in action, I realized that, while her editing was right on, her attitude was not. She treated people in a condescending manner and incredulously asked one person how it was possible that he did not know a basic grammar rule.

Rule number one for communications professionals is RESPECT. Respect your colleagues, subordinates and managers, regardless of their writing skills. It will go a long way towards developing and maintaining good work relationships.  (This is a good rule for all workplace interactions regardless of your position or responsibilities.)

My standards vary depending on your occupation. I hold my staff to a very high standard, with respect to grammar, spelling and typos. We are the ones who should do it right. For people in other departments, I cut them a little slack. That doesn’t mean I don’t correct them, but that I do it with lower expectations. Although I do expect a certain professional standard across all departments, if someone in a “non-writing” position, such as a numbers person or salesperson, makes a grammatical error, my approach is quite different.  My corrections will be prefaced by something like, “I’m sure you don’t know this because you’re a numbers person, but…” or “There’s no reason you should know this, but the rule is…” I usually end the conversation by saying, “Feel free to ask me about this anytime, especially if you think something doesn’t sound right. It’s my job to know this and I’m always happy to help.”

 

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Inspire Me

August 21, 2012

What inspires you? I’m writing novels, so inspiration has become more important to me than ever. Whether you’re writing your own novel, a press release, blog post or news article, giving a speech or planning a project, your best work shines through when you’re inspired. You just know. You can feel it.

Quotes and stories can inspire you. Heroes are often inspiring. Movies, TV shows, books, pictures, and even commercials can be sources of inspiration. Many people would list religion as their number one source of inspiration. How about watching Mother Nature – waves crashing or mountains touching the sky. I seem to derive a lot of inspiration from seemingly random conversations or unexpected comments from friends, colleagues, or even strangers. Too bad you never know when a potential source of inspiration is at hand.

Some of my favorite quotes are listed below. I hope you find some of them to be inspiring; feel free to add your own.

General Quotes

“You are never given a dream without the power to make it come true.” – Anon

 “Scars remind us where we’ve been, they don’t have to dictate where we’re going.” – Steve Forbes

“You gotta put something in before you can get something out.” – Zig Ziglar

“Obstacles are those frightful things you see when you take your eyes off your goals.” – Anon

 “Whether you think you can or think you can’t – you are right.” – Henry Ford

“Courage is resistance to fear, mastery of fear – not absence of fear.” – Mark Twain

“Nothing is impossible to a willing heart.” – John Heywood

“All our dreams can come true – if we have the courage to pursue them.” – Walt Disney

 “You see things and you say ‘Why?’ But I dream things that never were and say ‘Why not?’”—George Bernard Shaw

“When you cease to dream, you cease to live.” – Malcolm Forbes

Quotes on Writing

“There is no agony like bearing an untold story inside you.” — Z.N. Hurston

“No tears in the writer, no tears in the reader.” — Robert Frost

“I write for the same reason I breathe – because if I didn’t, I would die.” — Isaac Asimov

“We have to continually be jumping off cliffs and developing our wings on the way down.” — Kurt Vonnegut

“Everybody walks past a thousand story ideas every day. The good writers are the ones who see five or six of them. Most people don’t see any.” — Orson Scott Card

“You never learn how to write a novel. You just learn how to write the novel that you’re writing.” — Gene Wolfe

 “Just keep writing. Keep reading. If you are meant to be a writer, a storyteller, it’ll work itself out. You just keep feeding it your energy, and giving it that crucial chance to work itself out. By reading and writing.” — Robin McKinley

 “We do not write because we want to; we write because we have to.” — Somerset Maugham

Why I write ~ via @esmithrakoff on Twitter:

“I do it to share my thoughts, because I can’t meet the entire world for a beer.”


The Grammar Battle

August 13, 2012

I bought my smart phone about a year and a half ago and swore I’d never adopt the abbreviations and made up words that are becoming so prevalent. As a writer, grammar is of utmost importance to me. Typos and misspellings make me crazy. Well, it took about two months of texting before I gave in to the shortened lingo. It’s just so much easier and faster to type LOL, OMG, what r u doing 2nite…

That said, there continues to be a debate (at least among certain age groups) about how we are losing our grammatical and communication skills. I don’t know if that’s true or not, but our modes and means of communicating are certainly changing. I do know that if you’re online at all, there’s a new kind of peer pressure to accept this new kind of “grammar”.

Some days I like it, some days I don’t. However, I have brought my grammatical pet peeves with me to the online world, and outline some of them here. Unfortunately, I now see/hear these in the written word as well as on TV and radio commercials, which makes me think that proper grammar is becoming extinct.

*It’s. Contraction. Stands for “it is”. It is blue. It’s blue.

*Its. It is a pronoun and replaces a noun. What is its name? Its name is irrelevant.

*There. Adverb, adjective, noun or pronoun. Denotes space. There you are. He went over there.

*Their. Pronoun. Possessive. Where is their car? Who are their relatives?

*That v. Which

If you can drop the clause without changing the meaning of the sentence, use which and set it off with commas. If dropping the clause changes the meaning of the sentence, use that.

Pizza that’s less than an inch deep just isn’t Chicago-style.

Pizza, which is a favorite among Chicagoans, can either bad for you or good, depending on how much of it you eat.

If you remove “that’s less than an inch deep” from the first sentence, it becomes inaccurate. If, however, you take out the clause “which is a favorite among Chicagoans” from the second sentence, it still makes sense.

(Example from the Chicago Manual of Style)

Last but not least, could we please remove the words “like” and “you know” from our vocabulary? You know, like, that makes me crazy.


Keyword Proliferation – not just meta tags anymore

September 21, 2010

The notion of a “keyword” first came to my attention over a decade ago when I was building my first web site. Among the metatags, it was important to put keywords so search engines could/would index your site.

At that time, the sort of informal rule was to use less than 30 keywords (or maybe it was 50); if you used more than that, the search engines “would be suspicious” and you might not get the results you wanted. I put 28 keywords (or maybe it was 48) in the code of each page, not just the home page. Obviously, I was looking for as much exposure as possible. Some people laughed at me and thought I was overdoing it. To me, it was much better to have 28 keywords for indexing than just the 8 or 10 words the others had.

Fast forward to the year 2010, and it’s now necessary to put keywords in most everything.

Usually the top recommendation for optimizing your Linked In profile is the propitious use of keywords. The search function works by keyword, so you need to decide what keywords a potential employer may search for, and include those words in your title, status and profile.

Many employers now review resumes electronically, and if you don’t have specific keywords, a live person may never see your resume or cover letter. Again, you need to focus on what words hiring managers may use.

When I started my blog recently, I hunted around until I found the place to put keywords. In the case of my blog, my keywords are for people interested in the topic(s) about which I’m writing.

Press releases used to be just for the press. You sent your news directly to the reporter or producer or to the wire services. If you put your press release on your web site, it was more of a courtesy than a real marketing tool.

Now, releases can be and are often viewed by the public in addition to the press. As it becomes more and more common to turn to the internet first for information, you need to include keywords in your online communications, such as news releases. Think about what is of interest to your customers. What could they be looking for that you offer?

Twitter, I would suggest, is all about keywords, since you have a limited number of characters through which to broadcast your message.

The bottom line is if you’re interested in promoting your business, you need to think long and hard about the appropriate use of keywords. If you are well versed in the subject, you’ll unconsciously include appropriate keywords as you write. However, it’s important to look at the piece before you publish it and identify the keywords. When you do this, you can decide if all the necessary keywords are included or if you should add more. It’s much easier to write, and then go back and substitute a few words, than it is to try and write something with a whole list of words next to you to include. It’s too stifling that way.

So if you’re trying to catch the attention of a certain audience, as most of us are, you need to add another step to your writing process:

1) Write/edit/check sources

2) Add keywords

3) Proofread

4) Publish


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